House of the Dragon
Marketing Campaign
Marketing Campaign
UX design
Visual design
Illustration
A collection of custom website and social media assets created to promote Season 1 of House of the Dragon. All assets are created by our small team of in-house designers.
Viewer’s Guide Website
The Viewer’s Guide website features character guide, an interactive map, and dragon index. This website is updated after each episode, allowing both new and returning visitors to thoroughly explore updated information on the characters and landmarks of this show.
Link to Viewer’s Guide
Link to Viewer’s Guide
Character Guide
The Character Guide consists of a family tree, as well as individual character pages. The goal was to provide an official, accurate, and central source of information for the live action show.
I assisted the Senior UX Designer in figuring out appropriate webpage breakpoints, optimizing page layouts, and managing the information architecture.
I assisted the Senior UX Designer in figuring out appropriate webpage breakpoints, optimizing page layouts, and managing the information architecture.
Exclusive Prop Photos
Exclusive Prop photos were included as part of the Character Pages. All photo assets were edited by our team to maintain visual consistency, and highlight the details on each item.
Youtube Videos
The release of short videos (including promotional trailers, behind the scenes videos, and episode previews) led to an increase in viewership and audience retention.
Each thumbnail was carefully selected to pique audience interest, edited to accordingly to brand guidelines, secured clearance for usage, all while maintaining spoiler free.
Each thumbnail was carefully selected to pique audience interest, edited to accordingly to brand guidelines, secured clearance for usage, all while maintaining spoiler free.
Twitter Emojis
Custom Twitter emojis were created as part of the promotional campaign. Final designs for each character measures at 72px by 72px, and is legible on both dark and light backgrounds. Selected character emojis can be found below.
Bottom row: #Meleys, #Vhagar, #Caraxes